Tuesday, November 11, 2008

Belk Inc. Announces Multi-Year Presenting Sponsorship of Atlanta Ballet’s Nutcracker

Atlanta Ballet and Belk, Inc. have formed a partnership which designates Belk as the presenting sponsor of Atlanta ballet’s Nutcracker for the next two years. The agreement was announced by Atlanta Ballet Executive Director Barry Hughson and Belk Inc. Southern Division Chairman Dave Penrod.

"We are honored and excited about this new relationship which we expect to significantly raise the visibility of both entities," said Atlanta Ballet’s Hughson. "This partnership is a symbol of both the strength of the arts in Atlanta and our world-class city as a whole."

As presenting sponsor for Atlanta Ballet’s Nutcracker, Belk will promote the event in its Atlanta area stores and encourage support of the ballet and Nutcracker through its participation in the ballet’s holiday community appearances.

"Belk is pleased to be a partner with Atlanta Ballet in presenting the holiday performances of the Nutcracker at the fabulous Fox Theater," said Penrod. "Our stores have a proud heritage of supporting the arts and worthy community causes, and we're thrilled to be a part of this wonderful long-standing tradition of Nutcracker performances that thousands of Atlanta families and visitors enjoy each year."

Atlanta Ballet’s Nutcracker opens on Friday, December 5th and runs through the 28th at the Fabulous Fox Theatre. For more information on Atlanta Ballet’s Nutcracker or to purchase tickets, visit atlantaballet.com or call 404-817-8700.
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